If you currently use only social networks to advertise your business, you have limited and precarious visibility, for two main reasons: the first is that the social platform you are using is not your property, so you cannot freely make any changes, the second reason is that your information can be deleted at any time.
Whoever “hosts” you can delete your profile, or even block it.
At this point, the best choice is to opt for a “showcase site“, which is low-cost, but substantially effective in terms of visibility and the opportunities it offers you in your market choices.
The definition “showcase site” indicates a type of static site, generally composed of a small number of pages, which is updated little and rarely, and which presents itself as a sort of digital “company profile” of the company.
The information contained in a showcase site is that which serves exclusively to present the company, describe the services it offers, present a product catalog and, possibly, give users the opportunity to get in touch with it.
When your customers land on your website, they look for a few key pieces of information:
- – The name of your business.
- – The location of your physical store and your opening hours(remember to keep these updated if your hours change, especially during holidays).
- – Products and services provided.
- – Contact details (help legitimize your business and provide an extra option for the user to get in touch with you if needed).
Today, showcase sites, precisely because of their extremely simple characteristics and low costs, are highly sought after by companies approaching the digital world for the first time.
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